Blue and green areas in overlapping transparencies are the prominent elements of the new corporate design for the Main-Kinzig-Kliniken (healthcare providers in the region near the Main and Kinzig rivers). This visual appearance is unique in its industry sector and represents the freshness and agility of a modern service provider. Q was responsible for the complete relaunch: defining the brand from logotype development and revision of all print media, including creation of an up-to-date website. – The Main-Kinzig-Kliniken care for 25,000 in-patients and 45,000 ambulatory patients per year in a consortium of three hospitals.

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