TYPO 2015


TYPO 2015 Matthias AlexAlex Ginter, Matthias Frey at the TYPO 2015

At the beginning, the re-branding of the Ensemble Musikfabrik was anything but a walk in the park. Our agency had to endure a very special kind of pitch with some catastrophic feedback before the identity of the renowned orchestra could become visible. Matthias and Alex tell why it’s worth persevering in the face of opposition, how the character of the musical ensemble could be simultaneously concealed and revealed, and how a collaboration with the most famous painter in the world came to be. The presentation starts with an eight-minute trumpet solo of ensemble member Marco Blaauw as an introduction in contemporary music.

Video (in German)




Wir sammeln den Buchstaben Q, wo immer er uns begegnet. Wenn auch Sie auf ein interessantes Q stoßen, freuen wir uns, wenn wir mit Ihrer Einsendung unsere Sammlung ergänzen können.   E-mail Titel