Two of our agency’s recent projects were nominated for the German Brand Award ’16, which recognizes outstanding brand strategies. The committees of the German Design Council and the German Brand Institute consider the GCSC report and the Ensemble Musikfabrik website as promising entries, so they invited us to join the competition. Of course, we are happy about the nominations, but we decided not to take part in this nationwide competition: The so-called service fees for winners range from 3,150 to 4,450 Euro. In our opinion, the financial loss will not compensate for the possible gain in reputation. However: Being nominated is already a great acknowledgement of our work!