Q supports BFE by focusing its corporate identity and creating a comprehensive relaunch of its corporate design.
In a very competitive market that is subject to constant evolution, the technology corporation BFE develops global solutions for broadcasting and audio-visual systems. BFE commissioned Q to create a new corporate identity that reflects the company’s own evolution, from traditional technologies to world-class digital methods.
Together with the management board, we researched BFE’s strengths in a series of corporate-identity workshops, which revealed a conceptual foundation for the company’s extensive design relaunch. The result is a visual appearance that highlights BFE's advantage: premium quality in consulting and solutions for complex challenges in technology.
In a first step, the previous logo was gently reworked and “straigthened”. This simplification conveys the new focus on the company’s promising future.
For specific applications in brand communication and a constistent, recognizable impression, we designed the corporate font: BFE Sans.
To illustrate BFE’s development of ideal solutions, we created a unique image language that visualizes the intellectual challenge of the company’s expertise. The motifs symbolize floating, trend-setting processes of thinking, planning, and executing.
We asked photographer Jonas Werner to establish a visual system that matches the portraits of the managing board members to the new corporate-identity.