Volkhardt Caruna Medien is a media company that provides solutions to all challenges in print production. But not enough people know that. Q developed ideas to support the company’s story.
First, we created a mascot, the “Eierlegende Wollmilchsau”, literally translated as “Oviparius Woolmilk Sow”. This fabulous creature – which lays eggs and provides wool, milk, and pork – is a German synonym for an all-in-one object suitable for every purpose, just like the Swiss army knife – and just as Volkhardt Caruna Medien solves any pre-press and print related problem. The animal image appears on several media vehicles such as mailings, packaging stickers, and postcards. Its realization as one-color illustration enables various applications and recalls historic steel engravings as a reminder of the long tradition of the media corporation.
The Oviparius Woolmilk Sow also appears on the cover of a folder that includes cards explaining different print projects and decribing their specific challenges. All the cards display large photographs on the front side and detailed descriptions on the back side. Our folder concept allows the sales force to compile the cards individually before handing the file to prospective clients. The set of cards is updated with references to recent work on a regular basis.