Q was asked by SOKA-BAU, the social security of the German construction industry, to come up with a calendar concept that would communicate a positive image to employers and employees throughout the year.
Under the title “Fascination of Building”, we created a calendar series that celebrates important construction projects. We choose a different, surprising theme for each year’s calendar. Just like a foreman, we supervise the entire project – from the initial idea and resarch to editorial, art buying, and design to production supervision. The large-format pages display fascinating edifices, all linked by a common purpose. Marveling at them, the people of the building industry, who often confront difficult problems, feel great pride about what their know-how and creativity can achieve.
The SOKA-BAU calendars become collectors’ items, and they have received numerous awards. Some of them are part of the permanent collection of the German Calendar Museum. Q has created each calendar since the first one in 2005. Here are recent examples.
BUILDING WITH PERSPECTIVE
Buildings provide perspectives. Not only via the visual impression we receive when we look at forms, materials, and rooms, but also because buildings offer new possibilities as they open new vistas. For the calendar “Building for Perspectives”, we chose 12 examples of architectural design that communicate the fascination of construction. In addition to text explanation, each page includes two visual impressions at once (and hence two perspectives), with a photographic depiction overlayed by the abstract graphic shape of the structure.
BUILDING FOR MOTION
For the 10th calendar in the series, we developed the theme “Building for Motion”, which featured architecture that enables motion and transportation – including sports venues and infrastructure projects (streets, bridges, railways). A visual link connects all the calendar pages by integrating “speed lines” in the images. They soften the static lines of the architectural photography and add a dynamic sense of motion throughout the calendar.
BUILDING FOR CULTURE
For the 2015 calendar, our main theme was Building for Culture, because we were inspired by the fact that many cultural buildings become objects of cultural value themselves. Their specific requirements often lead to innovative results, as impressively proven by the 12 buildings selected for the calendar, including the House of Cultures in Berlin, the Westerturm Ensemble in Duderstadt, and the German Mining Museum in Bochum.
The color of each sheet was inspired by the time of year. From a cold blue to fresh green and warm red to dark autumnal tones and back to blue again, a seasonal color gradient expands over 12 months. While the image and calendarium are usually positioned in seperate areas, Q rethought the “normal” approach and inserted the month’s names in the building images. This combination of text and visual levels, big letters, and great architecture, forms a suprising unity through its compelling photographic impact.