How to create an institutional publication that summarizes the creative industry in Hesse? The Q team created a visual concept that provides an inspirational framework for the annual creative report of the Hessian Ministry of Economy.
Unsurprisingly, we underestimated the amount of manual effort needed by far and got totally lost in attention to details, which resulted in the downsizing of our hourly rate to a minimum. Nonetheless it was great fun, and the client went bananas for every single image we delivered. During his presentation of the official report, the Minister of Economics explicitly mentioned Q and its work on the report. And some results of the typographic insanity are still stored in our studio.
The following making-of stills may give an idea about both the fun and the challenges of the project.