100 years of the VHS, the Wiesbaden Adult Education Centre, are a reason for a toast! So it was an obvious idea to create a special edition for the educational institution with Menger Krug Rosé Brut – a brand of the Wiesbaden-based Henkell sparkling wine producer.

For the packaging, we combined past and present in an illustration – learners in historical and contemporary clothing in front of well-known VHS buildings. Placed next to each other on the shelf, four boxes create an overall picture. A great decoration for retailers in Wiesbaden – and a motivation for customers to buy four bottles at once.